Market
Follow existing spending.
Screen recurring purchases for U.S. demand, replenishment, storage and fulfillment complexity. Compare dated Amazon listing evidence with other retailers and suppliers.
Everyday products. Evidence first.
Boring products.
Worth investigating.
A disciplined search for everyday physical products people buy again. Understand the buyer, find a useful improvement, and test the economics before building anything.
ChairBatch is a working name. Research only. Nothing is on sale.
What to expect
✓Sources, not sales promises
✓Assumptions clearly labeled
✓A no-go is a valid outcome
The MAP framework
Start broad.
Earn the shortlist.
Market, Audience, Product. Three connected questions—not a shortcut to a predetermined winner.
Planned research scope
50 → 10 → 5
Categories screened, candidates compared, finalists investigated. Targets, not completed findings.
Audience
Find a real reason to switch.
Identify who buys, who uses, and who approves a new supplier. Read critical and positive reviews, separate product faults from misuse, and draft buyer interviews without sending outreach.
Product
Make the improvement practical.
Define one initial SKU. Investigate sourcing, packaging and quality requirements; model every variable cost and downside scenario before proposing a budgeted pilot.
On the initial candidate list
Barber neck strips · Direct thermal shipping labels · Packing-slip envelopes · Tamper-evident delivery seals · Pre-strung merchandise tags · Large lint-roller refills · Dog waste bags
Economics before inventory
A margin that survives scrutiny.
Revenue minus all variable costs equals contribution—not net profit. Include fulfillment, freight, returns and advertising, then show fixed costs and the cash needed to reorder.
Amazon is the intended first sales channel; FBA is still to be evaluated. No separate checkout, inventory commitment or automated fulfillment is assumed.
Proposed screening thresholds
Selection criteria to test—not achieved results.
Contribution per pack≥ $5
Contribution margin≥ 25%
Positive contribution under a combined downside case. A high score cannot override failed economics, sourcing or quality requirements.
The next decision belongs to Kyle
Evidence first. Approval before action.
The planned decision brief will bring together the scorecard, sources, supplier unknowns, downside economics and a proposed test budget—or a clear no-go. No winner has been established.
Review the research scopeCurrent scope: public-source desk research and drafts only. Outreach, samples, advertising, inventory and launch require separate approval. First Thing on Sale: OFF.